BIG FREEDIA

THE QUEEN OF NEW ORLEANS BOUNCE

Nicole Balin has represented Big Freedia since their first meeting in 2010, building a long-standing partnership that has helped expand the artist’s presence far beyond the music world. Following Freedia’s national television debut on Jimmy Kimmel Live! in 2012—secured by Ballin PR—her profile rose rapidly and has continued to evolve across entertainment, culture, and lifestyle.

Under Nicole’s guidance, Big Freedia has been featured in leading national and international outlets including The New York Times, Rolling Stone, Paper Magazine, and Elle Decor, reflecting a strategic positioning that extends her influence beyond music into broader cultural and lifestyle conversations.

Nicole also co-wrote Big Freedia’s memoir, God Save the Queen Diva! (Simon & Schuster), and led publicity and partnership strategy for brand collaborations, including the launch of Ben & Jerry’s limited-edition “Booty Poppin’ Beignets” ice cream flavor.

Their creative collaboration continues today, with a forthcoming children’s book currently in development and scheduled for publication by Penguin Random House in 2027.

Pink background with bold white text saying 'TWERKING IS NOT A CRIME!' and an illustration of a woman wearing purple underwear.

Red banner with bold white text that says "Twerking is not a crime!" and a partial illustration of a person's hips in black and pink outline.

A green background with white text that reads 'WRESTLING IS NOT A CRIME!', along with a stylized wrestling headgear illustration.

God Save the Queen Diva! (Gallery Books/Simon & Schuster) is the memoir that chronicles the life of a poor choir boy from New Orleans who survived poverty, drugs, and bullying to become a world famous musical performer and reality TV personality. Channeling his pain through the music and culture of Bounce, Big Freedia is a icon for gender bending youth and is credited for bringing the “twerk” mainstream.

The reviews are saying…

“On her show, Freedia comes off as affable and grateful — belying her diva persona — and these traits are only solidified and expanded in the book.”

—ROLLING STONE

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“Freedia’s story is inspirational, a journey overcoming poverty and discrimination to become an internationally known star. The rise of Big Freedia is the rise of bounce, and God Save the Queen Diva! serves as a worthwhile encapsulation of that tale.”

— PITCHFORK

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“Whether detailing the highs or the lows, Freedia’s tales pop as much as the booty that made her famous.”

— OUT MAGAZINE

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“In Big Freedia: God Save the Queen Diva (Gallery Books) the rapper goes deeper, with a tale that is as much a capsule history of the bounce-music world as it is his own story.

— OUT MAGAZINE

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When Big Freedia is the answer to a Jeopardy Question

March // 2020

When Big Freedia is part of the script to a Jeopardy Question

March // 2024

Big Freedia x Kesha at Jimmy Kimmel Live! booked by Ballin PR

Big Freedia x Paper Magazine cover booked by Ballin PR

Ballin PR client Big Freedia album artwork

A woman with long, wavy hair dyed in white and blue, wearing a white blazer, standing against a beige wall on a city sidewalk with storefronts and streetlights.

Big Freedia x Fuse TV reality show Photo

Ballin PR client Big Freedia and Phat on stage

Promotional poster featuring a man with an elaborate colorful headdress and accessories, with a starry background and green text that reads "Big Freedia", promoting an event or performance by Big Freedia presented by Scion A/V.

A woman with a broad smile and long earrings, wearing a white ruffled jacket and patterned dress, standing in front of a colorful mural of two cartoon characters hugging, on a blue wall.

A stylized image of a woman with a crown, sitting with her hands clasped, wearing a fur coat and a large necklace. The image has a black background with a purple and pink color theme. Overlaid text reads: 'God Save the Queen Diva.'

A black and white photo of a woman singing into a microphone on stage with her arm raised.

Big Freedia x Ballin PR produce 'Ben & Jerry's Ice Cream Social' with event in New Orleans

Person dressed in pink and white standing with a large can labeled 'Wubbie Sparkling THC + Bounce,' surrounded by pink cans on pink platforms, in a pink-themed setting.

Big Freedia and Nicole Balin pen God Save the Queen Diva! Memoir Simon & Schuster

Person standing in a garden wearing a multicolored rainbow dress with puffy sleeves and a black corset, with arms outstretched and a rainbow-colored hairstyle.

Tour schedule poster for Big Freedia's 2015 Bounce Tour, showing dates and venues across multiple cities with a colorful background and silhouette of a city skyline.

Performer wearing silver jewelry and American flag-themed clothing singing into a microphone.

Person dressed in white sitting on large white letters spelling 'LOVE' with a sparkly cape, in a studio with purple lighting.

A colorful, cartoon-style Christmas scene with a large woman dressed in a Santa hat and pink coat standing next to a decorated Christmas tree. Small figures, including muscular men, a nutcracker, and toy soldiers, are engaged in various activities ar

A group of people dancing and enjoying music outdoors near a chain-link fence on a cloudy day.

Black and white photo of a woman wearing a crown, a long flowing cape, and formal attire, smiling with her hands on her thighs against a plain background.

A woman with long black hair, wearing a red jacket and black pants, sitting on a chair and holding a microphone, having a conversation with a man in a dark blazer, also holding a microphone, in an indoor setting with large windows and a digital scree

A woman wearing a red jacket with pearl embellishments, raising her flexed arms confidently, in front of a pink and blue graffiti background.

Four diverse people smiling and holding a framed certificate outdoors in an urban setting, with a crowd and buildings in the background.

Big Freedia x Gracie's Corner Row Row Row Your Boat

Big Freedia at Nicole Balin (publicist) Home in Beverly Hills

Concert poster for Big Freedia's 2015 Bounce Tour Shakedown, featuring a pink silhouette of a dancing figure with an afro hairstyle, set against a colorful background with abstract geometric shapes and a silhouette of an airplane.

Cover photo of Pride 2019 magazine featuring five diverse LGBTQ+ individuals dressed in fashionable clothing, standing and sitting against a pastel, watercolor-like background. Bold titles highlight LGBTQ+ leadership and activism.

A person with dark skin and short, spiky black hair is facing sideways with their eyes closed. They have a wide metallic gold stripe painted across their face and neck, and wear a dark, textured shirt.

Twerk Bounce book by Big Freedia and Nicole Balin

A person blowing a kiss, wearing a black leather jacket, houndstooth shirt, and accessorized with large earrings, rings, and a watch.