How to Get Placed in the New York Times

Over the years, Ballin PR has successfully placed numerous interior design clients in The New York Times — particularly in the coveted Real Estate and Mansion sections. While there is no single formula for securing coverage at this level, the strongest pitches consistently share a few key elements: exceptional, visually compelling work; a distinctive and timely story angle; and the active involvement of the homeowner.

Editors are looking for more than beautiful rooms — they want narrative, personality, and a sense of cultural relevance. Projects that cannot include client participation or require full anonymity are often more difficult to position for this type of feature, as the human story is central to the editorial appeal.

To read the article on Lane McNab’s Oakland loft project, click here.