Thinking of hiring a publicist? Here are three questions to ask yourself.

If you are thinking of hiring a publicity team, we suggest asking yourself these three questions to start:

1. Do I have professional photos of myself and my work, shop, or studio? Having great photos is one of the best investments you can make before jumping into PR. Delicious, press-worthy images are the foundation of any successful campaign, so if you don't have them yet, that's your first exciting step!

2. Do I have a compelling story? For most creatives, the answer is absolutely yes — it's just a matter of teasing it out. That's the fun part!

3. Do I have the time? PR works best when it's a true partnership. The more time and energy you're able to bring to the process, the more your campaigns will shine. If you're ready to show up and collaborate, your investment will go so much further.

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